Customer Discovery has led myWriteMate back to the U.S. to find a customer segment focus. Based on some very limited customer interviews and feedback from Martin, we’re focusing on college writers and independent writers. In addition, what has become very clear is that we need a clear presentation of the MVP to share with potential customers since the newness of myWriteMate can make it very difficult for folks to understand. So here’s our plan for moving forward, along with where we are in the plan:
- Build MVP using CoCoo (almost done!)
- Create an interest survey (done), distribute through various lists, and collect information and emails of those interested (distribution and collection process has begun)
- Get a handle on the independent writer market (process begun).
Our MVP for the independent writer: improves writing productivity and performance. Reach your personal writing best with myWriteMate.
To reach the college-student end-user, we need to see the teacher as the primary customer. The value for the writing teacher is also that it improves writing productivity and performance through seeing and managing the writing process.
At this point, we wonder if we should also spend some time talking with H.S. teachers (more customer discovery), or if we should stay focused and move on.